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Job Description

  • Lead to build strategic channel development for sales team from commercial planning through customers insight to execute in field.
  • Develop and implement trade promotions, distribution, and targeted customers groups.
  • Lead to build and execute shopper communication and execution guideline in-store at right store models, manage asset, POSM generic & tailor made by brand campaign at POP.
  • Assist sales team in developing a win-win solution with key shop.
  • Drive rate of sales in ASO with right activities support in line with distribution expansion.
  • Work closely with brand team and sales team to translate Brand plan to trade supporting activities in the channel.
  • Develop trade activity customized by sub-channels level and market research, market visit to review and evaluate trade programs with frequency report to define key issue/opportunity for next round of planning phase.
  • Monitor, coach and train for team members to align the Trade team towards the business objectives.

Job Requirement

  • Minimum 3-5 years of experience at same level in trade marketing GT channel.
  • Leadership skills and strong management skills, able to lead and drive actions.
  • Innovative thinking & Flexible, able to lead team in new ways of thinking and execution.
  • Enthusiastic and overcome spirit with solid analytical skills.
  • Ability to work under high pressure and strict timelines, multi tasks and ad-hoc with frequency of changes.
  • Goal-oriented, organized team player, able to manage different stakeholders (support functions and sales team by region)
  • Excellent interpersonal relationships skills.
  • Good sensitivity of the market

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